How to prepare for client presentations 👨🏫?
We know behavioural biases and governance frameworks can lead to investors selling at the wrong time. Outcome bias is potentially the most damaging bias in investments, as we can fall into a trap of judging the quality of a process by an outcome alone, even though we know investing involves luck and randomness. Many investment processes need time to be fruitful but we feel compelled to make a decision or change our investments before the required time horizon has passes, even when this timing may be at the trough of performance.
I have a strong belief that investors having an understanding of your philosophy, outlook and positions will give them greater confidence to stay invested long enough to allow your process to bare fruit and deliver them better outcomes. Hence, the importance of client communication and client presentations. After posting about the topic last year, CFA UK invited me to film a video to talk through my process. Client presentations can be an important part of a fund managers role, but its not something everyone gets training on. CFA UK members can watch the video here https://lnkd.in/emq8hH_f or if you don't have access, check out my original post (link in comments) or my check list below;
Client Meeting Checklist
1. Determine the objectives
2. Identify the audience
3. Structure the presentation
4. Prepare and rehearse
5. Encourage Q&A
6. Manage the clock
7. Plan your close
8. Get feedback, reflect and refine